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How Can Social Media Bring Exposure to Your Company?

As any astute business person knows, the most fundamental goal of marketing is brand awareness. This is, to use a somewhat overused metaphor, the seed that can one day grow into any number of valuable things: a lead, a sale, a referral, maybe even a loyal and lifelong customer. It all starts with brand awareness.

 

This is exactly why social media …

Is Twitter Really Dead

In recent months, a number of major publications (including The New Yorker and Atlantic) have run articles all echoing the same provocative sentiment: Twitter is dead. Given the ever-increasing importance of social media, such a claim is not to be taken lightly. After all, BusinessTech declared nearly five years ago that social media accounts for 5.8 percent of all global GDP, and that number has only risen …

Establishing Credibility

How to Ensure that your Startup Comes Across as Professional and Experienced
In today’s increasingly competitive market, many new businesses face difficulties because they are judged as being inexperienced.  Clients and customers are often reluctant to place their trust in the “new startup on the block.”  This causes many otherwise exciting new companies to be written off before they are ever given a chance.  Fortunately, …

Why Social Media is Important for Small Business

In order to understand the strengths of social media marketing, it is helpful to consider how traditional advertising tends to work. When Coca Cola aires a commercial showing people on the beach drinking cold, refreshing sodas, for example, they really have two intentions. Sure, they would like it if you saw that commercial and said “wow, I’m thirsty! A coke would really hit the spot right now!” However, the truth is that this is not the only message they want to send. In fact, it’s not even there most important goal. What Coca Cola really wants is for you to begin associating their products with refreshment. You buying one coke after seeing the commercial is not nearly as valuable to Coca Cola as the association of coke with refreshment (or with great taste, or being cool, or Santa Claus, or whatever other brand images and concept they are trying to sell you.)

Does My Business Need a Marketing Plan?

For many small business owners, the immediate issues of cash flow and daily operations come first and foremost. This is quite logical–after all, if you’re anything like the average small business owner, you’re hard working, detail oriented, and always thinking about how to make things work. Needless to say, it’s important to keep in mind that developing and following a concrete, long-term business plan is essential to success. Think of it like a roadmap to your organization’s dream destination. Unless you decide where you’re going and understand how you are going to get there, the odds are very high that you will end up getting lost.

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