Just in case you missed it, social media has become a driving force on the web and in the world. Studies estimate that %72 of all internet users are active on at least one social media site, and amongst the up-and-coming generation of 18-29 year olds that number is even higher (%89, to be exact.)
When promoting your business online using social media, there are numerous factors to consider. As social media becomes more popular, it is becoming more useful, as well as more complicated to utilize properly.
Though social media marketing is a complex and intricate art, it ultimately boils down to a very simple formula: give the people what they want. Any brand that manages to consistently achieve this will be successful.
The growing trend amongst bloggers is to disenable the comments section in order to eliminate toxic posts and maintain a focus on the articles themselves. But is this truly a good strategy?
Go to the comment section of any blog and you‘ll see a microcosm of the internet itself. Interesting and constructive discussion, debate, and information—coupled in with destructive insults, reckless misinformation, and spam. Though most comments sections are moderated carefully, …
A Social Media Marketing Must
Several months ago, Facebook unveiled a new option that revolutionized the way brands introduce themselves in the online world. This option is called featured video, and allows businesses to embed a video directly onto their timeline, where it is prominently displayed. Unfortunately, many otherwise marketing-savvy businesses have yet to take advantage of this important feature.
The advantages of video
Multiple studies have shown that social media users respond …