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social media guru

Is Organic Social Media Marketing Still Worth It?

Over the course of the past 2 or 3 years, Facebook has consistently updated their newsfeed algorithm in order to decrease the organic reach of brands using the site for promotional purposes. This isn’t exactly surprising — Facebook, like all major social media sites, makes its profits through advertising. And decreasing unpaid organic reach incentivizes marketers to opt for paid promotion.

Even for those of us who saw this move …

social media consultant

5 Secrets That Social Media Experts Won’t Tell You

It’s no secret that social media can be one of the most effective forms of promoting your business. But the strategies that social media marketing companies use to accomplish this aren’t always public knowledge. If you are looking to learn a few methods that the pros use to build social media audiences, then these 5 tips are for you.

1. Asking Questions Totally Rules.
An inexperienced a social media marketer might …

social media expert

How To Manage Your Social Media Accounts Like a Pro

How To Manage Your Social Media Accounts Like a Pro

Social media marketing has become one of the newest and most popular growth hacking trends for businesses both large and small. And if you are hoping to take advantage of all the powerful marketing opportunities that social media has to offer, the odds are good that you have considered hiring a social media marketing firm.

The benefits of hiring …

social media management

6 Surprisingly Common Social Media Mistakes 

The benefits of a well-run social media marketing campaign are undeniable. Unfortunately, so are the ill-effects of a poorly run effort. A few (in)famous examples of this from this year alone include the McDonald’s Twitter account getting hacked and Adidas inadvertently referencing the 2013 Boston Marathon bombing in a joking fashion. Social media gaffes have an unfortunate way of going viral. And if you mess up big time, you can expect to …

social media expert

Create Smarter Email Marketing Campaigns With A/B Testing

Email marketing campaigns are one of the most cost-effective ways of advertising to your potential customers. (In fact, as long as you have been gathering the emails of leads and customers in an organic way, the only cost associated with such a campaign will be the cost of writing and designing your emails!) 

 

Just because email campaigns are affordable, however, does not mean that they should be taken lightly. After all, …

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