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Create Smarter Email Marketing Campaigns With A/B Testing

Email marketing campaigns are one of the most cost-effective ways of advertising to your potential customers. (In fact, as long as you have been gathering the emails of leads and customers in an organic way, the only cost associated with such a campaign will be the cost of writing and designing your emails!) 

 

Just because email campaigns are affordable, however, does not mean that they should be taken lightly. After all, …

social media guru

6 Tips for Increasing Your Online Conversion Rate  

Getting online visitors and leads isn’t easy — in fact, most companies invest a significant portion of their marketing budget into this first stage of the customer lifecycle. And this is precisely why letting leads slip away is so bad for business. If you want to make the most of your marketing dollars, you need to increase your conversion rate. Thankfully, the art of converting online visitors is rather straightforward, …

Why Search Engine Optimization Is Easier Than Ever Before  

 

Major search engines such as Google are constantly working to ensure that their algorithms find the most relevant and best quality content on the web. And, in case you haven’t noticed, they have gotten pretty darn good at it! Even compared to just a few years ago, online searches today tend to feature content that is more in-depth and well-designed, and that is good news for all of us.  …

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14 Ways To Grow Your Social Media Following Effectively

A well-rounded social media marketing campaign can be quite complex. Social media managers must consider diverse factors such as customer engagement, traffic driven to the company website, content curation, target audiences, and much more. However, before any of those factors can even become relevant, it is first important to secure an audience.

Even though …

social media

12 Ways to Create New Content In 12 Minutes Or Less 

Managing social media for professional purposes can seem like an overwhelming task. Keeping pages up to date, responding to messages and comments in a timely fashion, and running ad campaigns are all challenging and time-consuming endeavors in their own right. But perhaps the biggest challenge of all in the world of social media is content.  

 

Gaining a good understanding of what types of content connect with your audience is …

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