Social media gaffes can be quite hilarious–except, of course, to the company that commits them. Given the enormous amount of negative attention that social media mistakes can attract, it’s normal that business owners and marketing directors should be a bit concerned. Thankfully, there are a number of ways that businesses can protect themselves from social media fails. Careful hiring and intensive, industry-specific training is invaluable. A “content review system” in which each social media post must be approved by a second marketing employee or a company higher-up can be time consuming, but also goes a long way towards preventing potential problems.
Once upon a time (not too long ago,) using social media to promote your business was a “worthwhile project” and a “good idea.” Nowadays, it is a necessity. In fact, social media management has become so important that it is now its own profession! What exactly do social media managers do? Read on to find out.
Social media managers and maintain social media pages. This entails a lot more than …
Hiring a social media manager for your business can have make a world of difference for businesses of all types and sizes. Read on to learn more:
The average American spends roughly 23 hours per week using social media. This statistic tells us two things:
First of all, social media is a powerful tool that can reach enormous audiences, who spend over three hours per day signed into their pages and …
On October 16th, Facebook unveiled a new security measure aimed at increasing trust and confidence amongst its enormous user base. The social media giant announced that it now has the capacity to send a special alert to users in the event that an account should become compromised by government hackers.
Experience, education, and references are all important factors to consider when hiring for any position. However, this information alone may not tell you everything you need to know about a particular candidate’s level of knowledge and expertise. This is especially true when it comes to emerging fields such as social media management–where intuition, interpersonal skills, and the ability to think on one’s feet are all crucially important. For this reason, if you are looking to hire a social media manager, you may wish to ask few situational questions in order to gauge the competency of each candidate. These questions will obviously vary depending on your personal preferences, your industry, and a number of other factors. No matter what kind of company you run, however, you may be able to take inspiration from a few of the following sample questions.