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9 Basic SEO Marketing Tips to Improve Your Company’s Online Performance

In the year 2017, every business owner owes it to themselves and to their company to develop an online presence. And if your company does have a website, then you also owe it to yourself to work on search engine optimization, frequently referred to as SEO.

Contrary to popular belief, the basic notion behind SEO is actually extremely simple: all that search engine optimization means is trying …

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Backlinks, social media, and search engine optimization

In this section, we will discuss three intimately related topics: backlinks, social media, and SEO. Although these subjects are often talked about, they are not always understood by the casual observer. What exactly are backlinks, and how do they help boost search engine rankings? Is it true that Google and other search engines distinguish between high and low quality backlinks? Does social …

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How Can Social Media Bring Exposure to Your Company?

As any astute business person knows, the most fundamental goal of marketing is brand awareness. This is, to use a somewhat overused metaphor, the seed that can one day grow into any number of valuable things: a lead, a sale, a referral, maybe even a loyal and lifelong customer. It all starts with brand awareness.

 

This is exactly why social media …

social media marketing

Is Twitter Really Dead

In recent months, a number of major publications (including The New Yorker and Atlantic) have run articles all echoing the same provocative sentiment: Twitter is dead. Given the ever-increasing importance of social media, such a claim is not to be taken lightly. After all, BusinessTech declared nearly five years ago that social media accounts for 5.8 percent of all global GDP, and that number has only risen …

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Establishing Credibility

How to Ensure that your Startup Comes Across as Professional and Experienced
In today’s increasingly competitive market, many new businesses face difficulties because they are judged as being inexperienced.  Clients and customers are often reluctant to place their trust in the “new startup on the block.”  This causes many otherwise exciting new companies to be written off before they are ever given a chance.  Fortunately, …

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