Bearly Marketing

5 Things You Have to Know When Launching an Influencer Marketing Campaign

5 Things You Have to Know When Launching an Influencer Marketing Campaign

Influencer marketing is one of the most powerful marketing strategies out there, as it allows brands to connect with a wider audience with minimum work. If you’re looking to invest in some influencer marketing yourself, here are five things you need to know:

Do your research

Before you make a deal with any influencer, you need to understand why you need them in the first place. It’s not enough just to work with an influencer for the sake of having one, as there’s a lot more to it than that. You need to look for an influencer who’s in the same industry as you, has the same philosophy and approach to the industry, and has a similar fan base as yours. This way, it will ensure that the influencer will leave a good impression with the audience, which will help to advance your cause. You have to know why the specific influencer is a good fit for your brand, and how they can promote your brand and products even before you decide to work with them.

Focus on building a relationship with the audience through the influencer

Like any other type of business partnership, the key to having a successful influencer marketing campaign is by building a professional relationship with one another. The success of a marketing campaign starts with organic traffic and engagement, and this is particularly true for influencer marketing, as it’s based on a healthy relationship between the brand and the influencer. You need coherence and communication to create the best influencer campaign possible, and that can only be achieved through a genuine relationship between the influencer, the fans, and the brand.

Share the influencer’s content

Influencer marketing is a two-way street, as you can often benefit from sharing their content just as much as they can from sharing yours. You want to make sure that it doesn’t seem forced or out of place, as that can be seen very easily by the audience, and people don’t like to see that. The content that you share should be something similar to what you would make for yourself, but with a twist of the influencer’s personality. This way, the content that you share will be more interesting without making it seem out of place.

Be respectful to your influencer

When you’re contacting the influencer for the first time, keep in mind that you’re presenting a business proposition that will allow both parties to get something back from the deal. You’re not trying to sell the influencer something that sounds too good to be true, so you should refrain from using big words that don’t mean much. You have to be descriptive and realistic with your goals and what you think your brand and the influencer can achieve by working together. Remember – it’s a collaboration, not employment, so both parties will be on equal ground with the same amount of negotiation power. Make sure you show them the respect that you would expect to get back from them, as that’s the basis of any effective professional relationship.


Make sure you have a strong social media presence first

Before you’re looking to invest in an influencer marketing campaign, you need to make sure that your social media pages have a significant enough presence for the campaign to be effective. If your page doesn’t have anything noteworthy on it, your influencer can’t help you very much. Think of it this way. If your influencer promotes your brand, more people will come to your page to check out what you have. If your page is empty or if all you have is outdated content, they’re not going to be interested. It’s a sure way to see your investment go to waste, so you need to make sure you establish a good social media page first. As a general rule, you want to make sure you have more than 1,000 followers and a fairly high engagement before you launch an influencer marketing campaign. The follower base will enhance the effectiveness of the influencer’s efforts, which will yield a higher return in the end.


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