5 Things You Should Avoid Doing on Instagram – Our Guide
Nowadays, before most people lift a bite of food to their mouths, they pull out their phones and snap a few photos of their meal from every possible angle – anything to get that perfect shot. Those food pictures then get posted on social media, especially the popular photo-sharing application called Instagram. This doesn’t happen only when the food arrives, but it happens in many other situations – studying in class, working out at the gym, or being stuck in traffic. There are no rules in social media. That being said, if you are an influencer trying to gain more followers on Instagram to grow your following, here are five things that you should avoid doing:
Purchasing fake likes and followers
It doesn’t matter how desperate you are to gain more likes and followers. Buying these things online is unacceptable if you want to make your account seem legitimate. The act is deceiving. When people find out that you are not genuine, they are not going to follow you. Even worse, they can report your Instagram account or ban you as an online influencer, tarnishing your reputation permanently. Increasing the number of likes and followers organically will take some time. You can encourage the number to grow by engaging your audience, replying to comments, understanding the audience, and creating high-quality content that is interesting to your target group. Sure, it may take longer than it would if you just purchased a bunch of likes and follows, but the legitimacy will be worth it!
Posting whenever you feel like it
As your audience grows larger, you will need to create a schedule of when to post. This can only be done when your content is established and your audience knows what to expect and likes what you do. When you see that this is true in your fanbase, focus on figuring out when to post for them. Being consistent is one of the keys to becoming successful in social media. It is helpful if you create a schedule or mark posting days on the calendar. The days that you post should not be too often or wait for too long. The content should vary. Don’t post selfies from the same angle over and over. Mix it up a bit. You can upload stories, videos, or behind-the-scenes shots. By doing this, your audience will not become bored with the things that you are posting and will look forward to the next one. Another thing you have to be aware of is the length of your content. Some people will skip your posts if the content is too long, so it is essential to know what your audience likes and adjust your posts accordingly.
Using external tools that don’t work to your advantage
Every social media platform has its own tools and features. When you are expanding your reputation on Instagram, you have to make sure that you use all of the native tools such as camera effects, stickers, stories highlights, and more. Utilizing these tools will increase the engagement and make your account grow faster. This can also make your content stand out, while the other influencers are looking over these native tools and features.
Uploading the same content on every platform
As mentioned above, every social media platform has its own style. You should not create one piece of content and upload it on every single platform you’re on. It is crucial to adjust the material so that it can attract the right target audience on each one of those platforms.
Neglecting to check for proper grammar and spelling
Grammar and spelling are important when you write a description of your photos or videos. Before you click the post button, make sure that you proofread and make sure that there are no mistakes. If your description is full of sloppy grammar and typos, it may portray that you do not care much about your own content, causing people to unfollow you.