Creating Content for your Facebook Business Page
You’ve heard it before and you’ll hear it again–but it’s absolutely true: content is king. In order to garner attention with your social media pages, you’re going to need to offer great content. Here are three helpful tips on content creation and curation:
Create customer profiles.
In order to offer content that interests your audience, you’re going to need to know exactly who that audience is. Think about your customers: their interests, their income level, their likes, their dislikes, their geographical location, their values, etc. List as many relevant characteristics as you can–and if you have different types of customers, create separate lists. This project should be done using evidence from both your own personal experience with the company as well as with any data that you may have at your disposal.
The idea here is to articulate clearly and comprehensively who you are marketing to in order to understand the audience better yourself. This will allow you to better analyze your strategies and the types of content you choose to utilize. Should you focus on humorous content or educational content? Should you offer in-depth blogs or quick, catchy videos? How often should you post content? The better you understand your audience, the better you will be able to answer these types of questions.
Develop a Company Profile.
Though it might sound strange, writing out a profile for your own company can also be a huge help when it comes to developing your marketing strategies. Think about the values your company holds, the “personality” that you offer, the types of products and services that you sell, and the overall brand identity.
These are obviously not new questions (any company in business already has a brand identity, after all) the idea is simply to write them out in one single, clear list in order to illuminate the way you think about your online marketing campaign. The clearer the vision, the easier it will be to promote.
Make it Count!
All content must offer unique value to your audience. There is no reason to ever use filler–even if it means reposting “recycled” content from the past instead. Though it’s important to post consistently and offer a varied rotation of material, quality should always be the number one priority.
After all, your audience follows you because they expect to encounter content that they enjoy (whether that be funny videos, attention grabbing photos, helpful blog posts, inspirational storytelling, or what have you.) Content that offers true value is far more likely to be enjoyed and to be shared–therefore garnering both increased attention and an increased audience. “Filler” content, on the other hand, is only going to decrease the amount of attention that your audience gives you in the future.
It’s also worth noting that you can get away with a bit more reposting than you might imagine–in fact a certain amount of carefully timed reposting is even recommendable as it ensures that a larger percentage of your audience will be exposed to the content you worked so hard to create or discover.
Thank you to Edubirdie for the photo.