Bearly Marketing

Should I Outsource my Social Media Marketing?

Should I Outsource my Social Media Marketing?

In today’s ever more connected world, social media is big business. In a recent survey, over 90 percent of professional marketers said that social media was important to their company—and advertisers worldwide are set to spend over 23 billion dollars on social media advertising in 2015. Considering those stats, it’s easy to see the importance of a well run social media campaign for any business.

Not surprisingly, social media outsourcing is a growing business. Many business owners feel more comfortable allowing a team of social media experts to run their social media page than running it in house. There are a number of reasons for this—some business owners may feel unprepared or unknowledgeable in respect to social media, while others simply feel that it is not worth the trouble to run in house when there are other options out there.

What goals am I trying to achieve through social media?

Many small businesses invest lots of time, effort, and money into their social media pages without understanding exactly what they are trying to achieve. As with any venture, it’s always a good idea to lay out a concrete set of achievable goals in order to measure your progress and weigh the relative importance of what you are doing. Here are a few of the most common concrete goals to think about when considering your social media pages:

  • Increase Brand Recognition

How well does the general public (and most importantly, your target audience) know your brand? The most successful brands are identifiable simply by their colors, their logos, their slogans, or even their “personalities.” A successful social media marketing campaign can work wonders for brand recognition, as today’s generation is increasingly accustomed to gathering information online.

  • Humanization

Social media has created one of the most unique marketing environments in history: it is a place where brands can act like people. This is a golden opportunity to make your brand more relatable and more “real.”

  • Customer loyalty

The more personalized interaction your customers have with your brand, the more likely they are to remain loyal. Psychological studies have shown that our personal social media pages are increasingly important in our own self-identity—which is exactly why you want your target audience “liking” your brand and not your competitor’s!

  • Generate web traffic

Finally, a well run social media page can help increase traffic to your company’s true webpage—which, for many businesses, includes an online store, contact information, special offers, and just about everything else you want your potential customers to see. A social media page can also indirectly increase web traffic by improving SEO results.

How could outsourcing my social media marketing help me achieve those goals?

Professional social media marketing services offer expertise in social media—which (whatever this might say about the uniformity of human psychology) can be brought down to a science. It allows a large and flexible team to work on and attend to your social media page round the clock, thus saving you time and money in order to focus on what you do best—running your business. And of course, you are still the boss. Any personalization or idea you would like to incorporate into your social media pages is still your call.

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