Small Social Business Project: Media Online and SEO
Improving your search engine rankings is one of the most important online marketing projects any business can undertake. Search engine optimization, or SEO as it is frequently called by online marketers, is the art of improving a websites visibility on major search engines such as Google and Bing. SEO, (in contrast to paid or sponsored search engine results,) focuses on improving the websites natural, unpaid position and rankings in popular search engine. This article will discuss five important components of search engine optimization: content, site structure, authority, freshness, and personalization.
One of the most important factors in determining search engine results and rankings is the quality of content found on the webpage. By producing high-quality, informative, and original content you can boost your page’s search engine visibility. It is also important to provide a rich variety of content on your website. In the past, it was easier to fool search engines by stuffing content full of keywords and irrelevant links. Nowadays search engines have gotten considerably smarter and there is simply no replacement for genuinely high-quality content. Not only will this improve your rankings, it offers the added benefit of higher conversion rates as visitors will be more likely to trust in and respect the information offered on your webpage.
In addition to offering high-quality content, it is also important to provide a well-built and easy to use webpage. A good website should include a relevant title, a straightforward layout, and be mobile friendly. Offering a sitemap will not only be much appreciated by your visitors, it will also help search engine bots crawl your site more effectively. This will improve your chances of being indexed favorably and thus improve your site’s visibility.
Pages that are viewed as authorities are also given preference in search engine results. Though it is impossible to know exactly how search engine algorithms determine a website’s authority, a few obvious factors include history, (how long your page has been around and performing well,) references, (how many times your page has been linked to buy other webpages,) and, possibly, social media shares (though there is still debate as to whether search engines have integrated such metrics into their algorithms.) what is certain however is that this concept of authority ties into the previously discussed concept of quality. A website that consistently produces high-quality content will also tend to be ranked high due to its authority, and vice versa.
Freshness is another important aspect of determining search engine visibility. If you frequently update your content, your page is more likely to be relevant to potential visitors, and search engines understand this. In order to remain at the top of search engine results, you must consistently update content in order to remain interesting and relevant to internet users.
Last but not least, it is important to keep in mind that search engines that personalize results based upon factors such as location and search history. Including your local businesses information will improve your odds of being found by people in your area.