Your brand is a quintessential part of your business. Whether you are operating a small business or a corporation, branding is a way to cultivate a unique personality for your company and help it stand out from the crowd. Branding goes beyond a logo – it encompasses your company’s purpose, vision, goals, personality, and identity. Successful branding helps you connect with your customers and foster a long-term relationship …
In order to understand the strengths of social media marketing, it is helpful to consider how traditional advertising tends to work. When Coca Cola aires a commercial showing people on the beach drinking cold, refreshing sodas, for example, they really have two intentions. Sure, they would like it if you saw that commercial and said “wow, I’m thirsty! A coke would really hit the spot right now!” However, the truth is that this is not the only message they want to send. In fact, it’s not even there most important goal. What Coca Cola really wants is for you to begin associating their products with refreshment. You buying one coke after seeing the commercial is not nearly as valuable to Coca Cola as the association of coke with refreshment (or with great taste, or being cool, or Santa Claus, or whatever other brand images and concept they are trying to sell you.)
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